Advertising

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Advertising

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Advertising

5 Archival description results for Advertising

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Bruce Davidson photographs, 1969

Photographs taken by Bruce Davidson. Stamped on reverse of photographs as copyright 1969 Magnum Photos. Also stamped FIT Information Services, Advertising Design, and Atmosphere Campus - In and Around.

George Wybenga interview, 1995 March 28

Associate Professor of Fashion Packaging and Advertising Design George Wybenga started at FIT in 1979. Each year the department accepts 25 students and Wybenga says they have a placement rate of 100%. He discusses the department’s coursework, including bridge courses, and details different types of packaging design. He talks about how the German green laws inspired FIT to focus on environmentally-minded design; each year the New York Department of Sanitation puts on a competition and FIT wins all the major environmental awards in packaging. He discusses other competitions such as one put on by the Tube Council of North America, and then he discusses a scholarship from Avon as well as various industry grants the department receives. Wybenga mentions that the International Toy Fair asked students to design posters and discusses freelance work. He then talks about how valuable the adjunct faculty is and the difficulty in recruiting teachers when they do not want to leave the business. Many alumni do end up hiring students from FIT. Wybenga says the department receives materials from industry players such as the National Paperbox Association, and then he launches into a discussion of student demographics. He thinks the international students have been a huge boon to the program, especially as packaging grows as a global industry; in the United States it is already the second largest industry after Agriculture. Finally he talks about how most students are the first of their families to join the industry and the continued growth of the program.

Wybenga, George

Jeffrey Buchman interview, 1995 March 13

In this interview, FIT professor, Jeff Buchman, talks about how he came to work at FIT. He then discusses the successes students in the advertising and communications department have experienced, such as their high employability and their scholarly and extracurricular activities. He also discusses emerging technology with a focus on videography; and how it relates to advertising, marketing, and communications.

Buchman, Jeffrey

Lingerie advertisements, 1906-1930

  • US NNFIT SC.173
  • collection
  • 1906-1930

Advertisements for lingerie, corsets, and brassieres ranging in size from 26 x 31 to 28 x 53 cm. Includes advertisements from 1906 to the 1930s.

Warner's

Lord & Taylor collection, 1826-2010

  • US NNFIT SC.125
  • collection
  • 1826-2010

This collection contains scrapbooks and company records related to the Lord and Taylor department stores, primarily focused on the original stores in New York City. The scrapbook series consists of unbound pages of newspaper and magazine clippings of Lord and Taylor stores in New York City and the greater New York Area. Company records include advertising, photographs and illustrations of Lord and Taylor buildings, company catalogs, press releases and clippings, as well as internal company histories authored by Lord and Taylor. A small subseries relates to biographical information and photographs of former Lord and Taylor president Dorothy Shaver.

Lord & Taylor