Beer

Founded around 1890, the fashion house Beer was one of the four oldest in Paris, its only predecessors being Worth, Doucet, and Paquin. Designer Gustave Beer’s design philosophy was “conservative elegance for conservative customers,” which included the who’s who of international royalty. The former Czarina of Russia and queens of Belgium, Italy and Romania were patrons of the house, which was reputed to have the highest prices in Paris. The house was especially known for their evening gowns, rich embroideries, furs and lingerie. Founder, Gustave passed away in 1908 after which time Beer continued under the direction of Paul Trimbach and Monsieur Pierre, who served as the head designer into the 1920s.Merged with Drecoll in 1929 under the name Drecoll-Beer. Drecoll-Beer merged with House of Agnes in 1931, dropped Beer from name.

Bio was written by a staff member or intern from the FIT library's unit of Special Collections and College Archives. Additional information was derived from the Los Angeles County Museum of Art's website: https://collections.lacma.org/node/158315