Leslie A. Blodgett (1963 - ) is the founder of Bare Escentuals, a chemical-free makeup company. Blodgett began selling her makeup on QVC because, as she says, she felt "an affinity" with the women who worked on and watched the channel. While the T.V. component of her campaign helped her achieve household name recognition, Blodgett emphasized the importance of personal engagement. Blodgett frequently meets with fans, listens to their wants and needs to better understand what her customers are looking for. In 2010, Blodgett sold her company to Shiseido for nearly $1.7 billion.