series 2 - Communications and External Relations records, 1946-2017

Identity area

Reference code

US NNFIT SC.FITA.5.2

Title

Communications and External Relations records, 1946-2017

Date(s)

  • 1946-2017 (Creation)

Level of description

series

Extent and medium

4 linear feet

Context area

Name of creator

(1944 (date of establishment))

Administrative history

Communications and External Relations is F.I.T.'s centralized office responsible for directing media and public relations, marketing communications, and government and community relations functions of the college.

The mission of the Division of Communications and External Relations is to position F.I.T. as an innovative, creative, and global leader in higher education. Reflecting the college’s strategic plan and brand goals, the division directs communications and external relations initiatives and collaborates with colleagues throughout the institution to support recruitment and development and promote the success of F.I.T. Responsible for media relations, print and digital communications, brand management, marketing strategy, government/community relations, and special events, the division tells the F.I.T. story to all its audiences, internal and external.

Areas of activity include: advertising, government and community relations, graphic design, internal communications, marketing strategy, media planning, media/public relations, Hue magazine, photography, publications, signage, web communications, writing, editing, and proofreading.

Name of creator

(1944-)

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