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Advertisements for the elite French furrier, Fourrures Max first begin to appear in fashion magazines around 1904, with an additional attribution to Leroy & Schmid. Presumably, Schmid was the male business partner of Madame André Leroy, and perished in WWI. After his death, Madame Leroy served as the sole director and lead designer of Fourrures Max. The house garnered a reputation for the ultra-modern aesthetic infused into its fur garments, and the cutting-edge interiors of its Parisian fur salons. Abroad, original Fourrures Max creations, as well as adaptations the house’s designs, were retailed in the United States at high-end department stores such as Saks Fifth Avenue and Bonwit Teller.
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Bio was written by a staff member or intern from the FIT library's unit of Special Collections and College Archives.