Zona de identificação
Código de referência
Título
Data(s)
- 1986 November 5 (Produção)
Nível de descrição
Dimensão e suporte
MPEG file: 58.9 MiB, 42minutes, 40 seconds total length. Only 27 minutes audible. Original media format: Cassette.
Zona do contexto
Nome do produtor
História biográfica
Gordon Cooke was the Executive Vice President for Sales Promotion at Bloomingdale's throughout the 1980s, eventually leaving Bloomingdale's to work for Time Warner in 1992. While at Bloomingdale's, Cooke worked under Marvin S. Traub, who was in his final decade as the chief executive at the department store.
Nome do produtor
História biográfica
Estelle Ellis was born on November 12, 1919 in Brooklyn, New York. After graduating from Hunter College in 1940, with a Bachelor of Arts degree in Political Science and a minor in Journalism, Ellis began a career in publishing. Ellis was crucial in the founding of Seventeen magazine in 1943, assisting Helen Valentine with design and advertising for the magazine. In 1958, Ellis founded Business Image, Incorporated, a creative marketing firm that stressed the importance of market and product positioning. Her company worked primarily with Condé Nast publications but other businesses, such as Yves Saint-Laurent Fragrances, Evan-Picone, AT&T, and Scoville, hired Business Image as well.
Beginning in the mid-1960s, Ellis began working with the Fashion Institute of Technology, creating programs and fundraising campaigns to help with financial support. During the 1990s, Ellis focused on writing, co-authoring At Home with Books: How Booklovers Live With and Care for Their Libraries (1995), At Home with Art: How Art Lovers Live With and Care for Their Treasures (1999), and The Booklover's Repair Kit: First Aid for Home Libraries (2000). Estelle Ellis passed away on July 12, 2012.
História do arquivo
Fonte imediata de aquisição ou transferência
Zona do conteúdo e estrutura
Âmbito e conteúdo
This interview takes place at a time when Bloomingdale's President Marvin S. Traub was being awarded the "Person Who Makes the Difference" award from the Fashion Institute of Technology. Gordon Cooke discusses the various ways in which Traub's style of leadership and business has made a difference in Bloomingdale's success not just as a department store but as an innovator in the world of promotions and business relations. Cooke uses Bloomingdale's country promotions as examples of Traub's creativity and insight regarding promotions. Cooke discusses the team-syle development of ideas, describing the equal value placed on promotions, design, sales, etc. as being instrumental in the creative development of Bloomingdale's. Cooke credits Bloomingale's with opening up trade with various countries before even the U.S. government had fully developed trade with these countries. Finally, Cooke talks about Traub's collaboration with both established and cutting-edge artists in advertisements and promotions.
Avaliação, seleção e eliminação
The tape has deteriorated and requires full volume for voices to be audible.
Incorporações
Sistema de arranjo
Zona de condições de acesso e utilização
Condições de acesso
Condiçoes de reprodução
Idioma do material
Script do material
Notas ao idioma e script
Características físicas e requisitos técnicos
Instrumentos de descrição
Zona de documentação associada
Existência e localização de originais
Existência e localização de cópias
Unidades de descrição relacionadas
- Legacy audio file ID: AOH32
- Legacy transcript file ID: T92
- https://fit.sunyconnect.suny.edu:4699/F?func=direct&doc_number=000055927
Zona das notas
Identificador(es) alternativo(s)
Pontos de acesso
Pontos de acesso - Assuntos
Pontos de acesso - Locais
Pontos de acesso - Nomes
- Cooke, Gordon (Assunto)
- Neiman-Marcus (Assunto)
Pontos de acesso de género
Zona do controlo da descrição
Identificador da descrição
Identificador da instituição
Regras ou convenções utilizadas
Estatuto
Nível de detalhe
Datas de criação, revisão, eliminação
Línguas e escritas
Script(s)
Fontes
Nota do arquivista
This was originally part of a larger recording that includes the Barbara D'Arcy interview