Green, Annette

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Green, Annette

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Annette Green was raised by her mother. She was an only child and lived with her mother in her grandparents house. Green attended NYU and the New School, where she studied Journalism. Her first professional job was at American Druggist, a Hearst publication. She worked as an assistant for George Bender and had her own column marketed to teenage girls. In the mid 1950s, Hearst publications paid for her tuition at a night school where she continued to study journalism. She moved from American Druggist to the DuBarry Success School news letter, where she was the editor of the publication. However, she was unhappy here because of a fraught relationship with her boss. She moved into a position in sales training, working under Chris Chiossi, a woman Green admired. Green wrote speeches for Chiossi. Mcfadden magazine offered Green a position as beauty editor, which Green accepted. She worked there for about a year. She then got a call from an acquaintance telling her that the recommended her for a job as Assistant Women's Page Editor at Scripps Howard. She took the position but was later scouted by Jack Mohr, president of Lenthéric. Mohr wanted Green to be the Publicity Director of the company. Even though she knew nothing about the job, Green accepted. When Lenthéric merged with Olin Mathieson, Mohr left and Green moved into the cooperate department. Soon, Green left too and started her own company, Annette Green Associates, in 1960. Her first major account was Altman, Stroller; Green handled their fashion accounts. A year later, Mohr asked Green to help save the Fragrance Foundation. The Fragrance Foundation was founded in 1949 by the fragrance departments of Chanel, Caron, Guerlain, Coty, and Helena Rubinstein. It was originally conceived as a way to promote the everyday usage of perfume in the United States. By 1961, the foundation was failing, with very few members left. Mohr wanted Green to revive the foundation. She slowly but successfully acquired members, old and new, such as Edouard Cournand of Lanvin and Gregory Thomas of Chanel. Green also wrote a directory of all the fragrance businesses in the industry. Thanks to Green, the Fragrance Foundation really became established. She continued working with the foundation throughout the 1960s, 1970s, 1980s, and 1990s. Under Green's supervision, the Olfactory Research Fund was created to support the work of clinical psychologists. Green was president of the foundation from 1963 to 2003. In addition to her work for the foundation, Green wanted to create a program that would teach cosmetics and fragrance practices. She reached out to Shirley Goodman at FIT, who in turn, invited Green to teach a class on the subject one day a week. Dean Jack Rittenberg suggested the creation of an entire program. Hazel Bishop became the head of the program. Green started the Cosmetic/Fragrance ACTION council at FIT, which was made up of professionals to oversee the curriculum. In the mid 1990s, Green published a book, along with fashion journalist Linda Dyett, on jewelry that held fragrance.

"A leader in the fragrance industry since the 1960s, Annette Green originated the FiFi Award in 1972 and is currently President Emeritus of The Fragrance Foundation."
http://theanglemag.com/beautify/science-scent/

"Annette Green serves as Business Development Consultant at RMJ Laboratories, Inc. Ms. Green serves as President Emeritus of The Fragrance Foundation. She is considered as an industry futurist, oversaw the fortunes of The Fragrance Foundation for over 40 years and is credited with conceiving and producing the prestigious “FiFi” Awards and for establishing an international presence for the Foundation" -Bloomberg

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US.20181207-003

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Biography written by Oleg Mindiak, 2019.
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