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Andrew Geller, 1969-1970

The Andrew Geller sub-series contains a total of 756 original color sketches in 6 folders. The year information is not available in this subseries. Thus, the time range of it is also supplied according to Baghsarian’s biography history. In this subseries, the shoe types include pumps, flats, sneakers, sandals and boots.
The sketches in this sub-series feature women day-ware integrating comfort and youthfulness. The predominantly used element is still the bulky heels, which is merged naturally into the design of pumps, pump sandals and flats. Besides that, other decoration elements presented in this sub-series include the use of vibrant colors, metal buckles and strong color contrast.

Baghsarian, Arsho

Arsho for Shoebiz, 1979-1986

The Arsho for Shoebiz contains a total of 594 sketches in 7 folders. As another subordinate product line in Shoebiz, Arsho for Shoebiz aims at a younger customer group with a lower market price. As the first product line with Ashro’s name, it bears a special meaning in Arsho’s career.
The sketches of this sub-series are original. This product line contains women footware for all occasions. One feature contained in this sub-series is the hand-woven shoes. Recalled by Arsho, during shoebiz period, these delicate hand-woven shoes were manufactured by their French cooperators, which were very popular among their customers at that time.

Baghsarian, Arsho

Arsho for Stuart, 1987-1995

The Arsho for Stuart sub-series contains a total of 1975 sketches in 22 folders. Compare to other sub-series in the series, Arsho for Stuart houses the most colorful sketches, whose amount is approximately 1000 in total.
As a subordinate product line in Stuart Weitzman, Arsho for Stuart aimed to target a younger and more diverse consumer group. A variety of feminine characteristics are employed in this sub-series. Ornaments such as lace decorations and ribbon bows are widely used. The functionality valued by Arsho is also represented in this sub-series. The design of high-heel shoes accounts for a very small portion in the sub-series. The feminine quality is realized by the combination of delicate details and textiles.

Baghsarian, Arsho

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