In this interview Liz Claiborne sat down with Estelle Ellis to discuss all aspects of Liz Claiborne Inc. Aware that her label represents a promise between her brand and the customer, Claiborne insists on being a part of every aspect of the design process for each label, from the initial color choices (which Claiborne stresses as being of paramount importance) to the final sample edits. Claiborne reveals the difficulties she faces when working with the menswear and childrenswear departments. In explaining why the Liz Claiborne company hires so many interns, Claiborne makes a point to explain the importance of learning on the job.
This interview with Liz Claiborne discusses her experiences as she worked her way up as a designer. She describes her past work with designers and firms such as Ben Reig, Omar Kiam, Dave Schwartz, Juniorite, and the Rhea manufacturing company. Claiborne provides insight to the growth of her own company and all of the factors that go into the production of it.
Chair of the Marketing Department at the time of this interview, Eve Pollack explains the educational and professional trajectories that led her to a position at FIT in 1978. As her father was a textile converter, Eve found a career in buying haute couture to be a natural fit. She worked in the financial sector as well before being offered an adjunct position teaching a class called “Introduction to the Fashion Business,” at FIT. Pollack discusses the changes she has witnessed in both the student body and the industry itself. She explains her philosophy on the pedagogy of marketing and how Marvin Feldman came to appoint her head of the Fashion Buying and Merchandising Department (FBM). Pollack then discusses linkages to the marketing industry as well as connections with other schools who send her students. As faculty adviser to the Merchandise Management Society, Pollack has set up an affiliation with the American Marketing Association. Each year the association puts on a competition in New Orleans, and Pollack’s students have won several times. Pollack talks about the upper division of FIT’s Marketing Department and how it has come to be recognized as a viable business school. She emphasizes that the future of marketing education is general and addresses all aspects of the industry. Pollack mentions a close relationship with John Pomerantz, who was on the board at the time, and talks about utilizing professional connections to find exemplary adjunct professors. Finally, she discusses the state of marketing in fashion as international sourcing increases and closes with a run down of her current faculty and students.
This collection contains materials pertaining to Liz Claiborne including Claiboards which date between 1984 and 1996, business records on the textiles used by the company and a small selection of publications on textile science.