This folder contains Xeroxed advertisements from leading department stores like Lord & Taylor, Niemen-Marcus and Bonwit Teller, as well as many lesser known retailers. It includes an ad for McCardell's children's wear designs for Saks Fifth Avenue.
This folder contains advertisements for retailers such as B. Altman & Co., Bonwit Teller and Lord & Taylor, as well as for fabric manufacturers. It includes examples of McCardell's swimwear, day and evening wear.
This folder contains photographs of McCardell's designs, several of them have relevant newspaper clippings attached. Also in the folder are pictures of McCardell receiving the Mademoiselle Merit Award, 1943.
The Andrew Geller sub-series contains a total of 756 original color sketches in 6 folders. The year information is not available in this subseries. Thus, the time range of it is also supplied according to Baghsarian’s biography history. In this subseries, the shoe types include pumps, flats, sneakers, sandals and boots. The sketches in this sub-series feature women day-ware integrating comfort and youthfulness. The predominantly used element is still the bulky heels, which is merged naturally into the design of pumps, pump sandals and flats. Besides that, other decoration elements presented in this sub-series include the use of vibrant colors, metal buckles and strong color contrast.
The Arsho for Shoebiz contains a total of 594 sketches in 7 folders. As another subordinate product line in Shoebiz, Arsho for Shoebiz aims at a younger customer group with a lower market price. As the first product line with Ashro’s name, it bears a special meaning in Arsho’s career. The sketches of this sub-series are original. This product line contains women footware for all occasions. One feature contained in this sub-series is the hand-woven shoes. Recalled by Arsho, during shoebiz period, these delicate hand-woven shoes were manufactured by their French cooperators, which were very popular among their customers at that time.
The Stuart sub-series contains a total 5344 of sketches in 36 folders. Compared to Stuart Weitzman, most of its sketches are original, and a great part of which are decorated with watercolor. As a subordinate product line in Stuart Weitzman, it is aimed at a younger consumer group and designed to be dressier with a lower price range. Similar to Stuart Weitzman line, Stuart contains shoes types for various occasions in all seasons.
The principle of practicality also succeeds in Stuart line as well. Just as Arsho states that “shoes are designed for walking, not for displaying or fashion show”. Most of shoes styles in this sub-series are from flats to mid-heel height.