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Arsho for Shoebiz, 1979-1986
US NNFIT SC.211.1.1.22 - 1.28 · sub-series · 1979-1986
Part of Arsho Baghsarian shoe design collection, 1963-2008

The Arsho for Shoebiz contains a total of 594 sketches in 7 folders. As another subordinate product line in Shoebiz, Arsho for Shoebiz aims at a younger customer group with a lower market price. As the first product line with Ashro’s name, it bears a special meaning in Arsho’s career.
The sketches of this sub-series are original. This product line contains women footware for all occasions. One feature contained in this sub-series is the hand-woven shoes. Recalled by Arsho, during shoebiz period, these delicate hand-woven shoes were manufactured by their French cooperators, which were very popular among their customers at that time.

Baghsarian, Arsho
Arsho for Stuart, 1987-1995
US NNFIT SC.211.1.1.29 - 1.50 · sub-series · 1987-1995
Part of Arsho Baghsarian shoe design collection, 1963-2008

The Arsho for Stuart sub-series contains a total of 1975 sketches in 22 folders. Compare to other sub-series in the series, Arsho for Stuart houses the most colorful sketches, whose amount is approximately 1000 in total.
As a subordinate product line in Stuart Weitzman, Arsho for Stuart aimed to target a younger and more diverse consumer group. A variety of feminine characteristics are employed in this sub-series. Ornaments such as lace decorations and ribbon bows are widely used. The functionality valued by Arsho is also represented in this sub-series. The design of high-heel shoes accounts for a very small portion in the sub-series. The feminine quality is realized by the combination of delicate details and textiles.

Baghsarian, Arsho