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US NNFIT SC.FITA.3.20.4.9.4.9 · item · circa 1994-1995
Part of Academic Affairs records

Chair of the Textile Development and Marketing Department Ingrid Johnson discusses developments in textile studies since her start at FIT in 1981. Johnson notes that course work has evolved from a more science-oriented approach to one that favors reverse-engineering textiles to fit end-use applications. She then illustrates the end-use applications of various fibers. Johnson describes her work as a home furnishing fabric developer before being recruited by Arthur Price to join FIT, and goes on to discuss successful alumni placement at companies such as Liz Claiborne, J. Crew, and Patagonia. Johnson notes the complexity of international sourcing and product development, and then describes the invention of EcoSpun, a recycled polyester textile, patented by alumni of the program. She discusses close connections with the industry and professional organizations such as the Textile Distributors Association. Finally, she describes the demographics of FIT’s student body and how the school attracts students with its international reputation.

Johnson, Ingrid, 1951-
US NNFIT SC.FITA.3.20.4.9.4.8 · item · circa 1994-1995
Part of Academic Affairs records

Allan Hershfield, who had been the president of FIT for 2.5 years at the time of this interview, elucidates the qualities that set the school apart from other higher education institutions by explaining the school’s direction and high placement percentages. He details close relationships with the industry via advisory councils such as the Fragrance Action Council and emphasizes the economic impact of the apparel industry on the city of New York. Hershfield talks a bit about the international nature of the workforce and describes a soon-to-be FIT design incubator. He also mentions the board of trustees and describes FIT’s advantageous status as both a SUNY school and community college. Hershfield then delves into the Educational Foundation and scholarships made possible by founders such as Morris Haft. He describes the bi-partisan legislative support FIT receives, and finally, discusses student projects and a particularly underestimated alum who became an extremely successful bridal designer.

Poll, Carol
US NNFIT SC.FITA.3.20.4.9.4.7 · item · 1994 December 15
Part of Academic Affairs records

Ellen Goldstein, the Chair of the Accessories Design and Millinery Department, started with FIT’s Fashion Design Department as a part-time instructor. In 1981, the school received a federal grant for industries affected by imports and was able to start an accessories department. With additional support from the industry, the department has taken off. Goldstein explains her beginnings as a tapestry weaver and how she got into handbag design. She then describes the demographics of her department’s diverse student body. She discusses how both the 1-year and 2-year program are feeding the accessories industry and how FIT’s millinery program has revitalized an industry thought to be dead.

Goldstein, Ellen
US NNFIT SC.FITA.3.20.4.9.4.5 · item · 1994 November 1
Part of Academic Affairs records

Newton Everett Godnick, 18 year Chair of the Fashion Buying and Merchandising Department (FBM) at the time of this interview, discusses his introduction to the school and its close-knit nature. He describes the 1965 groundbreaking for new buildings and various delays in their construction. He goes on to comment on how the student body and departments have evolved over the years in positive and negative ways. He mentions FIT’s former dress code and then goes into the history of the buying and merchandising department. He describes the development of the four year program and effects of the 1970s recession. Godnick then details close relationships with the industry, distinguished alumni, and how the Fashion Buying and Merchandising Department (FBM) Industry Advisory Board has affected his department’s curriculum. He discusses the social unrest of the 1960s and 1970s and how FIT changed over those years. Finally, he discusses the formation of the UCE Union and its positive effect on FIT’s standard of education.

Poll, Carol
US NNFIT SC.FITA.3.20.4.9.4.4 · item · 1994 November 14
Part of Academic Affairs records

This is an interview with four executive members of the Union of United College Employees (UCE) at FIT: Joseph Garofalo, Judy Wood, Juliette Romano, and Arthur Levinson. The four begin by explaining their backgrounds and initial involvement with FIT in the 1960s and 1970s. They discuss how difficult it was to get promotions under the administration of Lawrence Bethel, and how the union had to fight for many rights such as faculty status for “non-classroom faculty.” They also discuss the crowded state of the FIT offices before 1976 and the steadying role the union played in such chaos. The four then describe their connections to the NYC labor movement and close relationships with the Central Labor Council and the Municipal Labor Coalition. State and federal connections also played an important role, and Judy Wood describes her active political involvement with councilman Ed Sullivan. The group then mentions their parent organization, the AFL-CIO, and further union connections with the United Federation of Teachers. They take a moment to remember a strike at Radio City Music Hall, and how they convinced a union to pause the strike to facilitate an FIT graduation, kick-starting a long friendship. The group pays homage to Marvin Feldman, an FIT president they found especially supportive. They mention an upcoming negotiation and go one to detail how union negotiations with the school and city work. Finally, the four describe the union’s relationship to students and the creation of the George Levinson Scholarship Fund in fond memory of his legacy.

Garofalo, Joseph
US NNFIT SC.FITA.3.20.4.9.4.3 · item · 1996 May 21
Part of Academic Affairs records

Alan Fishman, the son of Shirley Goodman, discusses Goodman’s role in the early days of FIT. Goodman had worked on the World’s Fair with Grover Whalen, and was eventually introduced to the group of successful businessmen who were founding the institute out of the High School of the Needle Trades. Fishman describes his mother’s intense and lasting advocacy for the institute, though she came in without fashion industry experience. Fishman began working in the FIT mail room during his high school years. He recalls putting fliers together to announce that FIT was building a new building with the firm Deyoung & Moskowitz. Fishman then launches into a colorful description of the exchange trade fair with the U.S.S.R. in Moscow. He witnessed the infamous “Kitchen Debate” between Nixon and Krushchev and performed with a host of American models to showcase the American take on fashion. Following that summer, Fishman attended Cornell and graduated in 1966 with two years spent in Italy. He was briefly drafted, but exempted from service in Vietnam due to his family situation. He returned to FIT in 1966 as a part-time faculty member in the Fine Arts Department. Fishman discusses FIT’s international involvements and his placement at the Polimoda school in Florence, Italy for 7 years at the behest of Marvin Feldman. He describes FIT’s demographics in the 1960s and how those have changed in the years since. He then discusses other roles he has held at the school including time spent working with Deyoung & Moskowitz on the development of the FIT campus. He explains the Fine Arts Department’s role at FIT and the founding of the Artisan Space Gallery. Finally, Fishman notes his mother’s involvement with the “Inner Circle,” an elite group of leading women in the fashion industry.

Fishman, Alan
US NNFIT SC.FITA.3.20.4.9.4.2 · item · 1994 December 15
Part of Academic Affairs records

This is an interview with Doctors Joe Costelli and Barry Ginsberg of FIT. Costelli was the chair of the math and science department at the time of the interview and Ginsberg a retired professor emeritus. Ginsberg begins by describing his start at the institute in 1956 under former Department Chair Bill Leider. At the time there were approximately 20 faculty members and 200 students. He describes the tight-knit quality of FIT and weekend trips to the Hotel Grossinger. In tandem with his work as a math teacher, Ginsberg worked as the director of admissions alongside Marion Brandriss. He explains various internal leadership posts such as his time as the department chair and his time with the faculty committee. He goes on to detail the creation of rudimentary, and ultimately mandatory, arithmetic classes for pupils based on the prompting of Jeannette Jarnow. He then explains the selection process by committee of President Jarvie and his return to teaching, his “first love.” Costelli takes over the interview and describes his educational background in biology and subsequent start at FIT in 1975. Costelli explains the heavy involvement of the math and science department in the running of the school. He goes on to describe the middle states review and the writing of his textbook, Introductory Biology and Molecular Approach. He details the lineages of FIT’s liberal arts deans as well as the chairs of his department, and how the institute used industry input to evolve its coursework. Costelli remembers FIT being run as a tight ship with a hard-line dress code and also recalls the institute’s struggle to procure air conditioning from New York state. Finally, Costelli describes how the demographics of the school have changed and how they move ever deeper into computer-centered learning.

Ginsburg, Barry S.
US NNFIT SC.FITA.3.20.4.9.4.1 · item · 1995 March 13
Part of Academic Affairs records

In this interview, FIT professor, Jeff Buchman, talks about how he came to work at FIT. He then discusses the successes students in the advertising and communications department have experienced, such as their high employability and their scholarly and extracurricular activities. He also discusses emerging technology with a focus on videography; and how it relates to advertising, marketing, and communications.

Buchman, Jeffrey
US NNFIT SC.FITA.3.20.4.9.4.29 · item · 1995 May 9
Part of Academic Affairs records

Richard Streiter wore many hats at FIT, but at the time of this interview he was the executive director of the Educational Foundation for the Fashion Industries. Streiter joined FIT from Pratt Institute as Dean of Students in 1973. He discusses his recruitment by Marvin Feldman and his immediate push for the creation of a comprehensive primary care health service at the school. Streiter fondly remembers the raucous four-year stint of Mardi Gras costume balls held in concert with other art schools as well as FIT’s own talent show. He performed a surprising jazz trumpet set his first year and ended up in the 1976 yearbook for “streaking” at that year’s show. Streiter explains the legislative struggles involved in getting the upper divisions established and commends Feldman for championing FIT’s two-year program. He then talks about how the globalization of the fashion industry is reflected in FIT’s vibrant student body. Streiter discusses the development of Polimoda in Italy and his own move to New Delhi to help establish the National Institute of Fashion Technology. It was a struggle, but Streiter had support from an advisory group in New York and fought for the school’s survival. Upon his return, Streiter held a series of leadership roles at FIT and ultimately became acting director of both the Educational Foundation and the Shirley Goodman Resource Center. He mentions early FIT exhibitions such as the retrospective on Charles James. He then discusses the structure and evolution of the Educational Foundation. Streiter ends the interview with a depiction of an FIT tour through China which he led.

Streiter, Richard
US NNFIT SC.FITA.3.20.4.9.12.10 · item · 1985 January 24
Part of Academic Affairs records

Emanuel Weintraub, an alum of the Fashion Institute of Technology (New York, N.Y.), discusses his upbringing and family life in the Depression-era Bronx. He initially chose the Fashion Institute of Technology (New York, N.Y.) because it was free, and he received a scholarship. Weintraub briefly discusses his course work there in conjunction with work done at New York University. He graduated in 1947 with a degree in Industrial Management as part of the second graduating class of the Fashion Institute of Technology (New York, N.Y.). He discusses his professional start as a plant engineer at the Lily of France Corset Company and early interest in consulting work. After briefly describing his enlistment during the Korean War, Weintraub delves into the founding of his own consulting firm, Emanuel Weintraub Associates, Inc. The firm consults in three areas: industrial engineering and manufacturing, organization and organization structure, and marketing and market research. Weintraub describes his ongoing relationship with Fashion Institute of Technology (New York, N.Y.) presidents such as Marvin Feldman. Then, he discusses his company?s work in-depth; how they assess companies? organizational functionality and various national studies they have done to advance the field. Finally, Weintraub discusses the growth of off-shore production and how he thinks it will negatively affect marketing and other adjacent industries in the United States.

US NNFIT SC.FITA.3.20.4.9.9.13 · item · 1989 December 28
Part of Academic Affairs records

In this 1989 interview Estelle Ellis interviews Paul Leblang about his time as a Senior Vice-President and Marketing Executive at Saks Fifth Avenue. They discuss the evolution of Saks' folio (or catalogue) business; the creation and implementation of the Fifth Avenue Club; the need for Saks to expand beyond the purview of evening wear; and how a store must expand while still maintaining consistent quality control. They touch upon the changing roles of women in society and how stores must adapt to this generational shift and how the oversaturation of retail stores in American society led to the closure of many of the retail greats, including Bonwit Teller.

Leblang, Paul
US NNFIT SC.FITA.3.20.4.9.9.2 · item · 1990 February 20
Part of Academic Affairs records

Estelle Ellis interviews Saks Fifth Avenue's former Senior Vice President Jay H. Rossbach, Jr. about his time at Saks Fifth Avenue, including the goals of Adam Long Gimbel for the department store as well as the names of those who worked for Saks at the time.

Finger, Mildred
US NNFIT SC.FITA.3.20.4.9.12.3 · item · 1985 February 8
Part of Academic Affairs records

This interview is with Norman Goodman, son of one of the original Fashion Institute of Technology (New York, N.Y.) founders, Abe Goodman. Norman discusses his father’s emigration from Romania and subsequent start in the garment business at age 11. Abe’s ascension in the garment business was swift, and he established A. Goodman Company in 1932. Norman describes the company’s set-up, and his father’s decision to largely employ fellow immigrants. In the 1940s, Abe introduced his son to Dr. Mortimer Ritter. Norman explains his own decision to attend the Fashion Institute of Technology (New York, N.Y.) in order to manage his father’s business. He describes his time at school and the Fashion Institute of Technology (New York, N.Y.)’s efforts to make a name for itself via a trade show set up by Arthur Tarsius. Norman graduated from the Fashion Institute of Technology (New York, N.Y.) in 1948, but eventually chose to move into real estate. By the 1960s, Abe Goodman had liquidated his garment manufacturing business but continued working with others in the industry such as Mollie Parnis.

US NNFIT SC.FITA.3.20.4.9.12.5 · item · 1984 December 19
Part of Academic Affairs records

This is an interview with Dean Marion Brandriss, who retired from the Fashion Institute of Technology (New York, N.Y.) in 1973. Brandriss explains her work as an English teacher and how she came to work at the City High School of Needle Trades where she met Mortimer Ritter. Brandriss explains how Ritter hand-picked his favorite instructors to help him build what would become the Fashion Institute of Technology (New York, N.Y.). She discusses touring high schools in the spring of 1944 to recruit students for the inaugural class, and offering incentives such as a weekly scholarship to all prospective students. Brandiss started at the Fashion Institute of Technology (New York, N.Y.) as the Director of Admissions, but elucidates the vast scope of work she and the small team were expected to take on. Brandriss describes the student body demographics, transitioning settings, and evolving admissions policies of the Institute as it continued to grow. Brandriss then explains how departments were added and goes into depth on the particular success of the Fashion Institute of Technology (New York, N.Y.)?s Fashion Buying and Merchandising Department. Brandriss ends the interview with a recollection of Mortimer Ritter?s insistence on the Institute?s name, saying that he wanted it to resemble that of M.I.T. in sound and flavor.

US NNFIT SC.FITA.3.20.4.9.12.6 · item · 1984 November 29
Part of Academic Affairs records

Eleanor Fried, the first head of the Fashion Institute of Technology (New York, N.Y.)’s placement office, discusses her upbringing and the circumstances that led her to the Fashion Institute of Technology (New York, N.Y.) in 1947, shortly after its founding. She describes the early academic departments at the Fashion Institute of Technology (New York, N.Y.) and its demographics. Fried then details the institute’s successful management program and how the placement office went about developing close relationships with department stores and other employers in the Industry. Fried emphasizes the vocational maturity of many of the Fashion Institute of Technology (New York, N.Y.)’s two-year graduates, but explains that some students chose to go on to four-year degrees elsewhere. While the placement department was extremely successful in placing most students, it was severely understaffed; so Fried often ended up employing students to help with outreach. She explains how she stayed in contact with alumni and asked for their ongoing input regarding the school’s curriculum. Fried then describes the positive changes brought about by affirmative action, especially in regards to staffing her office. She finishes the interview by describing a book she published following her retirement as well as two she wrote while at the Fashion Institute of Technology (New York, N.Y.) including, “Is The Fashion Business Your Business?”

US NNFIT SC.FITA.3.20.4.9.12.1 · item · 1984 November 1
Part of Academic Affairs records

Rosalind Snyder, Founder Dean Emeritus 1944-1963 of FIT, discusses the Institute’s inception at the Central High School of Needle Trades, it’s founding vision, and it’s progression to a college-level institution. Snyder describes the educational trajectory that led to her initial post as Assistant Director alongside Dr. Mortimer Ritter at the Fashion Institute of Technology (New York, N.Y.). She describes the early demographics of students and the evolution of the Fashion Institute of Technology (New York, N.Y.)’s curriculum and educational policy, detailing close relationships with the fashion industry itself. Snyder discusses the spirit of collaboration and creativity in the early days of the Fashion Institute of Technology (New York, N.Y.), listing founding educators and innovators who helped the Institute flourish. Snyder pays particular attention to the 1950s wherein the Fashion Institute of Technology (New York, N.Y.) found a home on 27th street and, in 1951, was authorized as a community college; cementing its status as an academic institution of note. Snyder retired from her post in 1963, but asserts her continued belief in the permanence of the Fashion Institute of Technology (New York, N.Y.)’s unique vision of creative exploration.

US NNFIT SC.FITA.3.20.4.9.12.4 · item · 1984 November 13 and 21
Part of Academic Affairs records

This is an interview with Marvin Feldman, the Fashion Institute of Technology (New York, N.Y.)’s longest-serving president, whose term ran from 1971 to 1992. The interview begins with a summary of Feldman’s military background and education, followed by his early work experience for the Ford Foundation and United States government agencies. He then explains his search for college presidencies in both the private and public sectors, and how he ended up at the Fashion Institute of Technology (New York, N.Y.). He describes the administration, faculty, and physical plant when he joined as president, and the Institute’s evolution from a two-year community college to an institution offering a four-year baccalaureate. Feldman then delves into the Fashion Institute of Technology (New York, N.Y.)’s interfacing with both the New York State government and various industry groups. He describes the hierarchy of the Fashion Institute of Technology (New York, N.Y.)’s administration and its management style. Feldman goes on to explain how departments grow and develop into viable courses and majors, and gives a detailed description of the Marketing program. He discusses the growth of international fashion merchandising, and then introduces two new Master’s programs. Finally, Feldman discusses the industry’s need for trained workers and how the Fashion Institute of Technology (New York, N.Y.) will function in the years ahead.

US NNFIT SC.FITA.3.20.4.9.8.2 · item · 1982 May 14
Part of Academic Affairs records

Arthur Jablow reflecting on his father-in-law, Maurice Rentner. There is a most interesting section in the Oral Memoirs of Maurice Rentner, (his father-in-law) which provides considerable insight into other facets of the ready-to-wear business.

Jablow, Arthur
US NNFIT SC.FITA.3.20.4.9.6.8 · item · 1993 September 20
Part of Academic Affairs records

Writing by Tansky Burton, Chairman of Bergdorf Goodman, about Annette Green and her work with the Fragrance Foundation. He discusses the growth of the fragrance industry because of Green and her work with the Fragrance Foundation.

Tansky, Burton, 1937-
US NNFIT SC.FITA.3.20.4.9.6.9 · item · 1996 March 12
Part of Academic Affairs records

This interview discusses Annette Green's contributions to The Fragrance Foundation. It begins with a discussion on the history of the company, Green's initial introduction and eventual rehabilitation of the foundation, and it's current position in the industry. Green discusses her involvement with starting the Cosmetic and Fragrance Program at FIT.

Green, Annette
US NNFIT SC.FITA.3.20.4.9.6.3 · item · 1993 August 26
Part of Academic Affairs records

Interview with Annette Green about her work with the Fragrance Foundation, 1993 August 26. They start at the beginning of the company, Green's initial introduction and eventual rehabilitation of the foundation, and it's current position in the industry. Green discusses her involvement with starting the Cosmetic and Fragrance Program at FIT. Green also discusses her personal life, from her days as a child to her career beginnings.

Green, Annette
US NNFIT SC.FITA.3.20.4.9.6.6 · item · 1993 August 26
Part of Academic Affairs records

Interview of James Preston, Chairman Avon Products about Annette Green and the Fragrance Foundation, 1993 August 26. This interview discusses Preston's opinions and admiration for Green and the work she did for the Fragrance Foundation.

Preston, James
US NNFIT SC.FITA.3.20.4.9.6.4 · item · 1993 August 26
Part of Academic Affairs records

Interview with Rose Marie Bravo about Annette Green and the Fragrance Foundation. In the interview, Estelle Ellis questions Bravo on the fragrance industry, it's history and current state. Bravo discusses the importance of Green and other leaders in the industry, such as Estée Lauder.

Bravo, Rosemarie
US NNFIT SC.FITA.3.20.4.9.6.7 · item · 1993 August 26
Part of Academic Affairs records

Interview of Jeanette Wagner, President of Estée Lauder. This interview discusses her career, Estée Lauder's fragrances, Americanization of Europe in regards of fragrance, and the use of fragrance in Japan.

Wagner, Jeanette
US NNFIT SC.FITA.3.20.4.9.5.60 · item · 2010 March 31
Part of Academic Affairs records

Linda Morand interviews model Chris Royer, where Royer shares her career growth, past experiences, favorite campaigns, work with Halston, model relationships, and general modeling memories. Royer even gives out some of her beauty secrets and provides advice for young aspiring models.

Royer, Chris
US NNFIT SC.FITA.3.20.4.9.5.34 · item · 2010 July 22
Part of Academic Affairs records

Patty Sinclair, director of archives at the Ford Model Agency, and Professor Karen Trivette of the Fashion Institute of Technology, join together to interview model Beverly Johnson. Beverly shares her life growing up and how she was introduced to modeling. She discusses the feeling of seeing her face on a cover, and provides insight into the modeling life she experienced.

Johnson, Beverly
US NNFIT SC.FITA.3.20.4.9.5.13 · item · 2010 April 8
Part of Academic Affairs records

Karen Trivette interviews model Karen Bjornson for the Ford Model oral histories series. The interview explores Bjornson’s start in modeling, her interaction with Wilhelmina right out of high school, and even shares her personal romantic life. Bjornson discusses her most memorable modeling experiences and what it was like to work with designers such as Halston and Ralph Rucci.

Bjornson, Karen
US NNFIT SC.FITA.3.20.4.9.5.5 · item · 2010 July 27
Part of Academic Affairs records

Glenda Bailey, former Editor-in-Chief of Harper’s Bazaar, is interviewed by Karen Trivette in correspondence with the oral history series on the history of the fashion and beauty industries. Bailey shares how her education decisions prepared her for her career, and how it blossomed into a job she loves. She explains the skills it takes to become an Editor-in-Chief, her visions for Harper's Bazaar long-term future, her passion for fashion, and more.

Bailey, Glenda
US NNFIT SC.FITA.3.20.4.9.3.10 · item · 1986 January 16
Part of Academic Affairs records

This conversation is with Lee Traub, wife of influential Bloomingdale's executive Marvin S. Traub. In this interview, Lee Traub talks about Marvin Traub as a father, a husband, a business man, and a diplomat. She briefly talks about their meeting in 1947 and marriage in 1948 and praises Marvin for being tremendously calm both at home and in work. Lee credits Marvin for possesing a natural confidence that affected the way he was able to work with people and try new things. As the wife of a top executive, Lee provides some personal insight into the Bloomingdale's work environment of the 1960s and early 1970s, recalling a time when the department store was closed on Saturdays. Lee describes Marvin as a gentleman who has made friends with important people all over the world and who operates with a large sense of morality. Lee and Marvin were known as a strong pair and Lee went along with Marvin on several of his international trips. Lee describes her experiences with Marvin in India and France, again pointing to her husband's diplomacy. Finally, Lee attests to Marvin's renowned energy, both physical and mental. In regards to his determination, Lee recounts the story of Marvin being wounded in WWII and how he overcame his debilitating injury.

Traub, Lee
US NNFIT SC.FITA.3.20.4.9.3.9 · item · 1986 November
Part of Academic Affairs records

This conversation has three main components: first, Tomchin discusses his work in the home furnishings department, consolidating the department into one cohesive collection under the guidance of a fashion director, similar to the structure of the clothing departments. This allowed the department to present more fully developed design ideas to the customer, encouraging the customer to work as her own decorator, just as the fashion departments allowed her to be her own stylist. Next, Tomchin speaks at length about Bloomingdale's emphasis on exclusivity of product, whether through the development of Bloomingdale's own signature products, through the introduction of new international products through the country promotions, or through the collaborative efforts between Bloomingdale's and manufacturers to create products that would be of special interest to the Bloomingdale's customer. This convseration focuses heavily on the importance of the educated buyer in understanding other cultures and being able to translate the excitement of products to the customer. Finally, Tomchin speaks to the major contributions and milestones of Bloomingdale's CEO Marvin S. Traub, who opened 5 new Bloomingdale's stores during the first 8 years of Tomchin's tenure with the department store. Traub is described as having a parental sense of care and interest in the store and as having a level of respect for the customer that translated into thoughtful selection and exhibition of products.

Tomchin, Julian
US NNFIT SC.FITA.3.20.4.9.3.11 · item · 1987 January 16
Part of Academic Affairs records

In this conversation, Marvin S. Traub talks about his start at Bloomingdale's, and details his first seven positions at the company. He describes the Bloomingdale's customer as being someone who is interested in change and forward fashion, someone who "likes different things at different times" and who expects Bloomingdale's to alert them to the newest trends. Traub expresses his pride at helping to develop the careers of some of the industry's influential designers and executives and credits Bloomingdale's success to its team of talented and respectful employees. Traub talks about the role his wife has played in his life and he discusses his three children and their endeavors. In discussing some of the major changes at Bloomingdale's during Traub's tenure, there is mention of the Country Promotions, the branded shopping bags, the in-house boutiques, and Bloomingdale's role as a cultural center within a community. Traub referes to several different people as role models and peers, including Jed Davidson, Martha Graham, Bill Blass, and his wife, Lee.

Traub, Marvin
US NNFIT SC.FITA.3.20.4.9.3.12 · item · 1987 January 16
Part of Academic Affairs records

As Bloomingdale's VP of Executive Recruitment and Development at the time of this interview, Margaret Hofbeck describes the department store's lengthy training program and how it affects the staffing at higher levels. Hofbeck details the steps that a new hire must take to grow in merchandising and she credits the immediate hands-on training to be what sets Bloomingdale's apart from other stores, in regards to training. Hofbeck talks about her earlier work in advertising and how she was hired at Bloomingdale's to work in labor relations, a position that was created exclusively for her. In regards to Bloomingdale's CEO Marvin S. Traub, Hofbeck credits him as being a pace setter and trend setter. Through Bloomingdale's, Traub has created an entire lifestyle that attracts both customers as well as strong merchandisers. As the one who oversees the recruitment, hiring, and training of all of Bloomingdale's employees, Hofbeck speaks from experience when she describes Traub's ideal employee to be a strong, creative entrepreneur with excellent taste as well as business sense. Hofbeck speaks to the vital balance between the creative side and the business side of Bloomingdale's and argues that the industry, at the time of the interview, needed people with a stronger business sense. This interview was conducted by Estelle Ellis, founder of Business, Inc., a business market research firm.

Hofbeck, Margaret
US NNFIT SC.FITA.3.20.4.9.3.14 · item · 1987 January 16
Part of Academic Affairs records

In this interview, Stravitz focuses mostly on the challenges and successes he has faced in trying to expand the Bloomingdale's model into other markets. In doing this, he covers the importance of paying attention to each market's regional needs as well as ways in which marketing can be tailored to suit a particular market, culturally. At the same time, Stravitz explores what the New York store represents and how that can be carried through in other markets. A larger discussion of the crossover between department stores and specialty stores looks at what makes Bloomingdale's especially strong in both categories. As an example, Stravitz talks about the two "Bloomie's Express" specialty shops which Bloomingdale's had launched at JFK airport a few months before this interview. Stravitz describes the Bloomingdale's customer, across all markets, to be sophisticated, well-traveled, fashionable, and possibly affluent. In discussing his direct boss, Bloomingdale's CEO Marvin S. Traub, Stravitz describes him as deeply caring about the people he works with. He argues that Traub's personal concern for the business as well as the people connected to it result in high expectations as well as a supportive work environment. Traub's encouragement to try new things and his willingness to take the risk and support these ventures, Stravitz suggests, are what make Bloomingdale's an especially creative and entrepreneurial place.

Stravitz, Russell
US NNFIT SC.FITA.3.20.4.9.3.4 · item · 1986 November 19
Part of Academic Affairs records

This conversation covers very little of Lester Gribetz' life and career at Bloomingdale's. There is a brief intro in which Gribetz lays out his professional trajectory from trainee under Martin S. Traub to his role in merchandising. Like most of Traub's employees at Bloomingdale's, Gribetz praises Traub as a boss and as a person. He describes him as exciting, challenging, enlightened, and demanding. Gribetz attributes Traub's high standards to keeping workers excited and motivated. Traub is described as charitable in a number of the Bloomingdale's interviews but Gribetz shares a specific story of Traub organizing a massive fundraising effort for AIDS research after one of his buyers passed away from the disease. In describing the retail environment, Gribetz explains that a retail career is demanding and varied, and the hard work has discouraged many where others have thrived. Prompted several times to define Bloomingdale's milestones, Gribetz first discusses the team before Martin S. Traub's era and then the transitions and departmental changes that marked a real turning point with Traub. Bloomingdale's food business is discussed as a distinction among other retailers as well as the elaborate country promotions which were at their peak success at the time of this interview. The Bloomingdale's customer is described as being educated, affluent, adventuresome, and inventive. While Gribetz describes these qualities as being somewhat inherent in New Yorkers, he goes on to say that these ideas are present in customers in all regions and that Bloomingdale's still appeals to the mass market because it grants these qualities upon the customer.

Gribetz, Lester
US NNFIT SC.FITA.3.20.4.9.3.5 · item · 1986 December 16
Part of Academic Affairs records

Carl Levine describes his early years in the home furnishings business working for his small family business before talking about his start at Bloomingdale's. The Sr. VP of Home Furnishings at the time of this interview, Levine traces the major developments of the Home Furnishings department at Bloomingdale's throughout his 30 years at the department store. Describing the department as "having trouble" when he arrived in 1955, Levine speaks at length about Bloomingdale's decision to manufacture exclusive product overseas with a special attention towards accurate period reproductions. He then talks about working with Barbara D'arcy, the creator of Bloomingdale's innovative model rooms in the 1960s. Levine, who studied furniture and crafts and design at Syracuse University as well as the NY School of Interior Design, addresses the role of education in grooming a successful executive, especially in regards to understanding the history of fashion and design. In talking about Bloomingdale's CEO Marvin S. Traub, Levine describes his strong family life, his essential role as a diplomat in the creation of the country promotions, and his tireless determination and sense of humor. Finally, Levine addresses the concept of the "Bloomingdale's customer", taking into account the increasing number of Bloomingdale's stores across various regions.

Levine, Carl
US NNFIT SC.FITA.3.20.4.9.3.6 · item · 1987 November16
Part of Academic Affairs records

In this interview, Alan Reyburn talks about restuaranteuring in the context of the retail world. Reyburn ran all food operations at Bloomingdale's during the 1980s, including staff restuarants. After briefly describing his past hospitality job working for a cruise line, Reyburn explains that New York City is a restaurant city and the Bloomingdale's client is someone who considers food and dining to be part of the fashionable lifestyle. Reyburn attributes Bloomingdale's Marvin S. Traub for having the total vision that included food operations as part of the Department Store's success. Most notable among Reyburn's projects while at Bloomingdale's was Le Train Bleu, a rooftop restuarant designed to look like the luxury train used by travelers going between Paris and the Mediterranean. Reyburn shares a number of anecdotes about the inception, operation, and overall concept of Le Train Bleu. As Bloomingdale's was one of the few department stores to have its own restuarant at the time, Reyburn explains the challenges specific to running a restaurant within a retail environment. In regards to service, Reyburn believed that good service in the restaurant was even more important to the Bloomingdale's client than good service on the sales floor. Having traveled with Traub for business, Reyburn describes the Bloomingdale's CEO as being indefatigable, an adventurous eater, and keenly aware of his surroundings. He also describes Traub as having more vision than most retailers, seeing a broader picture and having a shorter temper.

Reyburn, Alan
US NNFIT SC.FITA.3.20.4.9.3.7 · item · 1986 November 21
Part of Academic Affairs records

This conversation takes place only a few weeks after Schaefer had joined Bloomingdale's as the Vice President of Marketing. Schaefer gives a quick recap of the previous 13 years of his career before talking about his thoughts on his new boss, Marvin S. Traub, as well as his new position at Bloomingdale's. Coming from first a marketing background and then, briefly, a retail background, Schaefer discusses the importance of retailers being fully aware of what people are reading, wearing, listening to, and even eating. This awareness is a qaulity of Traub's that Schaefer praises and which he attributes, in part, to making Bloomingdale's stand out in the retail industry. Schaefer also talks about Bloomingdale's distinguising itself by being a place of diversion, entertainment, and fun as opposed to being simply a mode of distribution. When discussing his job interview for Bloomingdale's, Schaefer recalls being impressed by the amount of thought and planning that evidently went into the future of the store and uses the country promotions as an example.

Schaefer, Terron
US NNFIT SC.FITA.3.20.4.9.3.8 · item · 1987 January 16
Part of Academic Affairs records

This interview covers broad subjects including women in the retail industry, family work balance, and the evolving role of the department store. The majority of the conversation concerns Bloomingdale's CEO at the time, Marvin S. Traub, with whom Barbara Bass worked closely. Bass talk about Traub's strong relationship with his wife, his high energy, his excellent listening skills, and his long-range style of thinking. Bass describes Traub as being pragmatic, and credits this as the reason why women and men are given equal opportunities in Bloomingdale's. Bass doesn't provide much information about her own job, only to describe her role as that of a "liason between the store line and the merchandising organizations." Though this was a time when there was speculation about the future downfall of department stores, Bass is positive in her statement that department stores will remain relavant as long as they continue to evolve with the customer. While Bass observes trends at this time to be less fast and severe than in the past, she does talk about Bloomingdale's as the birth place and death place of new trends. She then describes Bloomingdale's customer to be upscale, educated, "young-thinking", and traditionally dressed.

Bass, Barbara
US NNFIT SC.FITA.3.20.4.9.3.1 · item · 1986 November 5
Part of Academic Affairs records

This interview takes place at a time when Bloomingdale's President Marvin S. Traub was being awarded the "Person Who Makes the Difference" award from the Fashion Institute of Technology. Gordon Cooke discusses the various ways in which Traub's style of leadership and business has made a difference in Bloomingdale's success not just as a department store but as an innovator in the world of promotions and business relations. Cooke uses Bloomingdale's country promotions as examples of Traub's creativity and insight regarding promotions. Cooke discusses the team-syle development of ideas, describing the equal value placed on promotions, design, sales, etc. as being instrumental in the creative development of Bloomingdale's. Cooke credits Bloomingale's with opening up trade with various countries before even the U.S. government had fully developed trade with these countries. Finally, Cooke talks about Traub's collaboration with both established and cutting-edge artists in advertisements and promotions.

Cooke, Gordon
US NNFIT SC.FITA.3.20.4.9.3.3 · item · 1987 January 16
Part of Academic Affairs records

This interview first discusses Dennis Garro's work experience leading up to his move from Macy's to Bloomingdale's in 1986. Garro briefly presents some of the main cultural differences between Macy's and Bloomingdale's as being inherenet within the California culture of Macy's and the New York City culture of Bloomingdale's. Garro shies from comparing Phil Schann (head of Macy's at the time) and Marvin S. Traub (head of Bloomingdale's at the time) other than to say that they were similar leaders. Garro describes Traub and Schann as being the type of leaders who challenge subordinates to continually look for new ways to make a better store. Traub is presented as having a drive to succeed at all things and he says that this is the same way he approaches his work. Garro discusses the Bloomingdale's business style as being merchandise driven as compared to consumer driven, though he does not consider the two as being so different. A discussion of fashion as being about different lifestyles leads to a discussion on Ralph Lauren's designs being fashionable yet traditional. As this was a period when the baby boomer generation was coming into its professional peak, Garro addresses the laid-back business approach of others in his generation, explaining that he as well as his peers are perhaps exceptions. As Senior VP and General Manager of the Men's, Boy's, and Children's divisions at Bloomingdale's, Garro offers insight into the challenges each department faces. He also predicts huge growth in the infant/ toddler division. Finally, Garro addresses the importance of assigning the right person to the right job and this leads to an exploration on the recruiting and staffing at Bloomingdale's. He describes the ideal recruit as someone who is driven, independent, and quick to respond. Garro states that a "thirst for a cultural background is more important than the actual cultural background."

Garro, Dennis