Emanuel Weintraub, an alum of the Fashion Institute of Technology (New York, N.Y.), discusses his upbringing and family life in the Depression-era Bronx. He initially chose the Fashion Institute of Technology (New York, N.Y.) because it was free, and he received a scholarship. Weintraub briefly discusses his course work there in conjunction with work done at New York University. He graduated in 1947 with a degree in Industrial Management as part of the second graduating class of the Fashion Institute of Technology (New York, N.Y.). He discusses his professional start as a plant engineer at the Lily of France Corset Company and early interest in consulting work. After briefly describing his enlistment during the Korean War, Weintraub delves into the founding of his own consulting firm, Emanuel Weintraub Associates, Inc. The firm consults in three areas: industrial engineering and manufacturing, organization and organization structure, and marketing and market research. Weintraub describes his ongoing relationship with Fashion Institute of Technology (New York, N.Y.) presidents such as Marvin Feldman. Then, he discusses his company?s work in-depth; how they assess companies? organizational functionality and various national studies they have done to advance the field. Finally, Weintraub discusses the growth of off-shore production and how he thinks it will negatively affect marketing and other adjacent industries in the United States.