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Academic Affairs records
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FIT Library Marketing Files, 1949-1995

The Marketing Files were a unique research collection created and originally kept in the library's former Vertical Files unit. They were popular resources for researchers before the internet dominated such searches. The files were largely composed of thousands of articles related to the business and marketing side of the fashion industry that were clipped, photocopied, pasted, or laminated by the Vertical Files staff. They also included promotional and informational materials such as pamphlets, booklets, press kits, annual reports, financial reports, industry studies, and catalogs. These collected materials are grouped chronologically within each folder, and the folders are arranged alphabetically by company within each alphabetical topic. These topics include the apparel industry, cosmetics and toiletries, furs, leather, licensing, and retail stores. The dates of these collected materials range from 1949 to 1995. (The Vertical Files unit was closed in January, 1996.) Upon introduction to the College Archives these folders filled 131 archival boxes, but those have been weeded for online redundancy and condition. The remaining hard-to-find materials are now housed in 44 boxes containing 201 folders. These files might appeal to students of Fashion Business Management, Global Fashion Management, and International Trade and Marketing for the Fashion Industries who are researching the history of various aspects of the industry.

Vertical Files unit

Apparel Industry - Labor I, 1972-1981

Photocopied, pasted, and laminated articles concerning labor issues within the apparel industry, including articles from Barron's and California Apparel News.

Symposium records

Includes the advertising flyer, schedule of events, papers, and presentations delivered at the 2005 Symposium "Building Style" which occurred on Saturday, May 6, 2005 from 11:00am to 5:00pm. Ten Graduate Students from the School of Graduate Studies delivered presentations. Each presenter's paper and presentation is represented. Keynote address, "Soft Structures," was given by Michelle Fornabal, but her presentation is not included in the file. The names of the presenters and the title of their presentations contained in this folder are: Mary P. Jarvis, "Solving for (x): Drafting the Language of Fashion & Architecture;" Katherine M. Hill, "The Sinuous Line: Art Nouveau Fashion and Architecture;" Marianne Brown, "In Vogue: Edward Steichen at Condé Nast's Apartment;" Jennifer Kay Holley, "Seeing Hats: Millinery and Architecture Through the Lens of Fashion Photography."

Oral History Project of the Fashion Industries

The Oral History Project of the Fashion Industries began informally in the late 1970s, and was officially funded by a grant from the Educational Foundation for the Fashion Industries beginning in 1981. The project was guided by an industry advisory committee chaired by Mrs. William Randolph Hearst, Jr., and was largely guided by then director of the Gladys Marcus Library at FIT, John Touhey.

Gordon Cooke interview, 1986 November 5

This interview takes place at a time when Bloomingdale's President Marvin S. Traub was being awarded the "Person Who Makes the Difference" award from the Fashion Institute of Technology. Gordon Cooke discusses the various ways in which Traub's style of leadership and business has made a difference in Bloomingdale's success not just as a department store but as an innovator in the world of promotions and business relations. Cooke uses Bloomingdale's country promotions as examples of Traub's creativity and insight regarding promotions. Cooke discusses the team-syle development of ideas, describing the equal value placed on promotions, design, sales, etc. as being instrumental in the creative development of Bloomingdale's. Cooke credits Bloomingale's with opening up trade with various countries before even the U.S. government had fully developed trade with these countries. Finally, Cooke talks about Traub's collaboration with both established and cutting-edge artists in advertisements and promotions.

Cooke, Gordon

Interview of Rosalind Snyder, 1984 November 1

Rosalind Snyder, Founder Dean Emeritus 1944-1963 of FIT, discusses the Institute’s inception at the Central High School of Needle Trades, it’s founding vision, and it’s progression to a college-level institution. Snyder describes the educational trajectory that led to her initial post as Assistant Director alongside Dr. Mortimer Ritter at the Fashion Institute of Technology (New York, N.Y.). She describes the early demographics of students and the evolution of the Fashion Institute of Technology (New York, N.Y.)’s curriculum and educational policy, detailing close relationships with the fashion industry itself. Snyder discusses the spirit of collaboration and creativity in the early days of the Fashion Institute of Technology (New York, N.Y.), listing founding educators and innovators who helped the Institute flourish. Snyder pays particular attention to the 1950s wherein the Fashion Institute of Technology (New York, N.Y.) found a home on 27th street and, in 1951, was authorized as a community college; cementing its status as an academic institution of note. Snyder retired from her post in 1963, but asserts her continued belief in the permanence of the Fashion Institute of Technology (New York, N.Y.)’s unique vision of creative exploration.

Jeffrey Buchman interview, 1995 March 13

In this interview, FIT professor, Jeff Buchman, talks about how he came to work at FIT. He then discusses the successes students in the advertising and communications department have experienced, such as their high employability and their scholarly and extracurricular activities. He also discusses emerging technology with a focus on videography; and how it relates to advertising, marketing, and communications.

Buchman, Jeffrey

Undergraduate catalogs

Undergraduate catalogs provide information about the college's academic programs, including curricula and course descriptions. The catalogs also include information about admissions, tuition, and scholarships as well as academic calendars. In addition, the catalogs document the college's history and mission, its campus and facilities, the members of its administration and faculty, and its student life. Some of the catalogs also include images of the college's campus and community, especially from the 1970s to the 2000s. There are normally three (3) copies of each catalog.

Symposium records

Includes the advertisitng flyer, schedule of events, and papers delivered at the 2008 Symposium "Fashion and the Televised Woman" which occurred on Friday May 2, 2008. Fourteen Graduate Students from the Department of Fashion and Textile Studies: History, Theory, Museum Practice delivered presentations. The names of the presenters and the title of their presentations contained in this folder are: Nadine Stewart, "What Not to Wear on TV: The Image of the Professional Woman;" Alyssa Panetta, "You're Gonna Wear It After All: Fashion and the Single Career Woman;" Christina Pasquet, "Dynasty: Prime Time Power Play;" Ayse Weinberg, "Absolutely Fabulous? Fashion, Fad, & Satire;" Kristen Elizabeth Stewart, "Witch Dressing: Suburban Assimilation in Bewitched;" Julie Ann Orsini, "Dandies & Mods: Fashion in The Avengers;" Marjorie V. Jonas, "The Prisoner of Surreal Sportswear;" Whitney A. Jones, "Dressing Miss Solar System: The Jetsons & Space Age Fashion" (only presentation included); George Veale, "Fashion for Time Travel: The Companions of Dr. Who;" Emily Ripley, "Soul Train Fashion Parade;" Julianna Rose Dow, "My So-called Style: Identity in a Television High School;" Erica Scott, "Raised by Darren Starr: Fashion, Fiction, & Third-Wave Feminism;" Lubna Contractor, "Undercover Style: The Fashions of Alias;" Monica Murgia, "Death Defying Fashion: Pushing Daisies."

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