Chair of the Marketing Department at the time of this interview, Eve Pollack explains the educational and professional trajectories that led her to a position at FIT in 1978. As her father was a textile converter, Eve found a career in buying haute couture to be a natural fit. She worked in the financial sector as well before being offered an adjunct position teaching a class called “Introduction to the Fashion Business,” at FIT. Pollack discusses the changes she has witnessed in both the student body and the industry itself. She explains her philosophy on the pedagogy of marketing and how Marvin Feldman came to appoint her head of the Fashion Buying and Merchandising Department (FBM). Pollack then discusses linkages to the marketing industry as well as connections with other schools who send her students. As faculty adviser to the Merchandise Management Society, Pollack has set up an affiliation with the American Marketing Association. Each year the association puts on a competition in New Orleans, and Pollack’s students have won several times. Pollack talks about the upper division of FIT’s Marketing Department and how it has come to be recognized as a viable business school. She emphasizes that the future of marketing education is general and addresses all aspects of the industry. Pollack mentions a close relationship with John Pomerantz, who was on the board at the time, and talks about utilizing professional connections to find exemplary adjunct professors. Finally, she discusses the state of marketing in fashion as international sourcing increases and closes with a run down of her current faculty and students.
Sem títuloPhotocopied, pasted, and laminated articles concerning cosmetics and toiletries produced by Calvin Klein, Inc., including articles from Adweek and Product Marketing.
Promotional materials concerning cosmetics and toiletries produced by Chanel, Inc., as well as four photocopied articles concerning Chanel, pasted and laminated, primarily from Product Marketing.
Three photocopied, pasted, and laminated articles concerning Cosmair, Inc. (renamed L'Oreal USA in 2000). Folder also includes promotional material, "The Cosmair Story."
Photocopied, pasted, and laminated articles concerning cosmetics and toiletries produced by Estée Lauder, Inc. Folder also contains several promotional materials produced by Estée Lauder, Inc.
Three photocopied, pasted, and laminated articles concerning Guerlain.
Photocopied, pasted, and laminated articles and excerpts from business texts concerning Mary Kay Cosmetics, including articles from Forbes and The Wall Street Journal. Folder also contains promotional and industry materials produced by Mary Kay, including memoranda, an annual report, and a "beauty consultant agreement" form.
Undated catalogs of cosmetics and toiletries produced by Mary Quant, as well as a company profile and a "skin care training manual."
Eight photocopied, pasted and laminated articles and reports concerning Max Factor, including articles from Madison Avenue and Product Marketing and two FDC Reports.
Three photocopied and pasted articles concerning fragrances and toiletries produced by Pierre Cardin.
Photocopied, pasted and laminated articles concerning Revlon, including articles from Advertising Age and Cosmetic World News. Folder also contains a business research report by First Boston Corporation and a Revlon press release, as well as a 1986 Beauty Fashion article about five FIT students awarded for their entries in Revlon's "The Ultimate Idea" contest.
Photocopied, pasted, and laminated articles concerning the leather industry and trade, especially from Footwear News. Folder also contains two booklets of annual U.S. Leather Industries Statistics as well as two examples of the Leather Apparel Association's guidelines for manufacture and care.
This interview takes place at a time when Bloomingdale's President Marvin S. Traub was being awarded the "Person Who Makes the Difference" award from the Fashion Institute of Technology. Gordon Cooke discusses the various ways in which Traub's style of leadership and business has made a difference in Bloomingdale's success not just as a department store but as an innovator in the world of promotions and business relations. Cooke uses Bloomingdale's country promotions as examples of Traub's creativity and insight regarding promotions. Cooke discusses the team-syle development of ideas, describing the equal value placed on promotions, design, sales, etc. as being instrumental in the creative development of Bloomingdale's. Cooke credits Bloomingale's with opening up trade with various countries before even the U.S. government had fully developed trade with these countries. Finally, Cooke talks about Traub's collaboration with both established and cutting-edge artists in advertisements and promotions.
Sem títuloFive photocopied, pasted, and laminated articles concerning cosmetics and toiletries produced by Christian Dior SE, including articles from Product Marketing.
Photocopied, pasted, and laminated articles concerning Helena Rubinstein, Inc., including articles from Product Marketing.
Seven press kits produced by Lancôme, in addition to three articles concerning the firm.
Folder contains promotional materials produced by Maybelline, as well as five pasted and photocopied articles concerning Maybelline, primarily from The Commercial Appeal.
Five photocopied and pasted articles concerning fragrances and toiletries produced by Oscar de la Renta, as well as a press kit and a product profile for Oscar de la Renta products.
Five photocopied, pasted and laminated articles concerning fragrances and toiletries produced by Prince Matchabelli, primarily from Product Marketing.
Photocopied, pasted and laminated articles concerning Revlon, as well as a Revlon press kit.
Eight photocopied, pasted and laminated articles concerning Vidal Sassoon, including articles from Cosmetic World News and Product Marketing.
In this interview, Stravitz focuses mostly on the challenges and successes he has faced in trying to expand the Bloomingdale's model into other markets. In doing this, he covers the importance of paying attention to each market's regional needs as well as ways in which marketing can be tailored to suit a particular market, culturally. At the same time, Stravitz explores what the New York store represents and how that can be carried through in other markets. A larger discussion of the crossover between department stores and specialty stores looks at what makes Bloomingdale's especially strong in both categories. As an example, Stravitz talks about the two "Bloomie's Express" specialty shops which Bloomingdale's had launched at JFK airport a few months before this interview. Stravitz describes the Bloomingdale's customer, across all markets, to be sophisticated, well-traveled, fashionable, and possibly affluent. In discussing his direct boss, Bloomingdale's CEO Marvin S. Traub, Stravitz describes him as deeply caring about the people he works with. He argues that Traub's personal concern for the business as well as the people connected to it result in high expectations as well as a supportive work environment. Traub's encouragement to try new things and his willingness to take the risk and support these ventures, Stravitz suggests, are what make Bloomingdale's an especially creative and entrepreneurial place.
Sem títuloIn this interview, FIT professor, Jeff Buchman, talks about how he came to work at FIT. He then discusses the successes students in the advertising and communications department have experienced, such as their high employability and their scholarly and extracurricular activities. He also discusses emerging technology with a focus on videography; and how it relates to advertising, marketing, and communications.
Sem títuloPhotocopied, pasted, and laminated articles concerning cosmetics and toiletries produced by Avon Products, Inc., including articles from Adweek, Business Week, and promotional materials from Avon. Folder also contains a photocopied chapter from Marylin Bender's At the Top (1975). Researchers may wish to visit our Main Library collection to see the book, Avons Congratulations - Awards, Gifts & Prizes, by Dee Schneider (1972).
Six photocopied, pasted, and laminated articles concerning Elizabeth Arden, Inc. Folder also includes a catalog from "Cosmetics Packaging, an exhibition produced by the Galleries at F.I.T. in conjunction with Elizabeth Arden, Inc. May 7, 1979-September 8, 1979. Researchers may wish to visit our Main Library collection to see other copies of this catalog.
Eight photocopied, pasted and laminated articles concerning fragrances, cosmetics, and toiletries produced by Ralph Lauren, as well as two press kits for Ralph Lauren products.
Photocopied, pasted, and laminated articles concerning cosmetics and toiletries produced by Fabergé, including articles from Drug & Cosmetic Industry and Product Marketing.
Eight photocopied, pasted, and laminated articles concerning L'Oréal, including articles from Cosmetic World News, and one press kit. Folder also contains two copies of a PETA flyer about animal cruelty in L'Oréal's product testing.
Six photocopied, pasted and laminated articles concerning Noxell Corporation.
Nine photocopied, pasted and laminated articles concerning Shiseido,as well as several samples of promotional materials produced by Shiseido. Folder also contains a catalog from a 1985 FIT exhibit--"The Art of Beauty" was a 113-year retrospective of Shiseido's advertising art.
Four photocopied, pasted, and laminated articles concerning cosmetics and toiletries produced by Yves Saint Laurent, as well as two items of promotional materials for fragrances by Yves Saint Laurent.
Photocopied, pasted, and laminated articles concerning the marketing of cosmetics and toiletries to people of color, primarily African Americans. Folder includes articles from Black Enterprise and Product Marketing.
Collected, photocopied, pasted, and laminated articles concerning the leather industry and trade, primarily from Footwear News. Folder also contains five industry booklets published by Leather Industries of America, the U.S. Department of Commerce, and the Organisation for Economic Co-operation and Development.
On June 25th, 2019, Dr. Arthur Allen Winters and Prof. Peggy Winters are interviewed by Karen Trivette, where they discuss and recall their childhoods, greatest influences, and how they arrived into their current careers. Arthur and Peggy Winters are active in brand image research as well as content development for fashion companies worldwide.
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