Item 2 - Jeannette Jarnow interview, 1984 November 1

Original media: 1 audio cassette

This interview is with Jeannette Jarnow, the first chairperson of the Buying and Merchandising Department at the Fashion Institute of Technology (New York, N.Y.). Jarnow describes her professional ascent at the department store, Abraham & Straus, up to 1944; when she took a brief break due to her first pregnancy. Jarnow describes the path that led her to seek out a teaching post at the Fashion Institute of Technology (New York, N.Y.). Instead of offering Jarnow a professorial post, Rosalind Snyder invited her to found the Buying and Merchandising Department in 1956. Jarnow describes the challenges of starting a department including the extent of publicity efforts for the department as well as for the Fashion Institute of Technology (New York, N.Y.) itself, still struggling to make its name known in the Industry. As there were little to no instructional materials available, Jarnow assembled several books such as, “The Mathematics of Retail Merchandising,” and “Inside the Fashion Business,” that would come to be used by other educational institutions as well as by professional training programs. Jarnow briefly theorizes why the Fashion Institute of Technology (New York, N.Y.) was not as impacted by student unrest in the 1960s before launching into a depiction of the industry seminars her department held as a service to the Industry. She continues on to discuss the evolution of merchandising with the rise of chain stores, and the ways in which the Fashion Institute of Technology (New York, N.Y.) stays on top of industry trends. Finally Jarnow lists a host of successful alumni such as Sidney Biddle Barrow, the “Mayflower Madam,” who became famous for founding the most expensive call-girl operation in New York City.

Access this recording on YouTube: https://youtu.be/bhqQOnH98So

• Legacy audio file ID: AOH67
• Legacy transcription ID: T72