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Lucile Ltd. was a British fashion house originally opened under the name "Maison Lucile" by dressmaker Lucy Christiana, Lady Duff-Gordon in 1894. By 1900, the fashion house was seen as one of the great couture houses of London. In 1910, the Lucile Ltd. brand expanded with a branch opening in New York. A further salon was established in Paris in 1912, as well as a branch in Chicago in 1915. Romantic and provocatively sexy, Lucile Ltd's lingerie is considered heavily influential in the fashion industry as it has shifted the public perception of undergarments from a necessity to a luxury.