item 7 - Terry Schaefer interview, 1986 November 21

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Terry Schaefer interview, 1986 November 21


  • 1986 November 21 (Creation)

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MPEG file: 23.7 MiB; 17 minutes, 16 seconds. Original Media Format: Cassette.

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This conversation takes place only a few weeks after Schaefer had joined Bloomingdale's as the Vice President of Marketing. Schaefer gives a quick recap of the previous 13 years of his career before talking about his thoughts on his new boss, Marvin S. Traub, as well as his new position at Bloomingdale's. Coming from first a marketing background and then, briefly, a retail background, Schaefer discusses the importance of retailers being fully aware of what people are reading, wearing, listening to, and even eating. This awareness is a qaulity of Traub's that Schaefer praises and which he attributes, in part, to making Bloomingdale's stand out in the retail industry. Schaefer also talks about Bloomingdale's distinguising itself by being a place of diversion, entertainment, and fun as opposed to being simply a mode of distribution. When discussing his job interview for Bloomingdale's, Schaefer recalls being impressed by the amount of thought and planning that evidently went into the future of the store and uses the country promotions as an example.

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  • Legacy audio file ID: AOH54
  • Legacy transcript ID: T91

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Archivist's note

This was originally part of a larger recording that includes the Lester Gribetz interview.

Archivist's note

All of the paperwork for this interview identifies Schaefer as "Terry," but the most common name by which Schaefer can be located through online searches is "Terron". There are also a few different spellings of his last name throughout the paperwork. Library of Congress uses Schaefer, Terron.

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