item 7 - Terry Schaefer interview, 1986 November 21

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US NNFIT SC.FITA.3.20.4.9.3.7

Title

Terry Schaefer interview, 1986 November 21

Date(s)

  • 1986 November 21 (Creation)

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item

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MPEG file: 23.7 MiB; 17 minutes, 16 seconds. Original Media Format: Cassette.

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Terry Schaefer was the Vice President of Marketing at Bloomingdale's in 1986. His professional career began after finishing his MBA at University of Texas and starting in marketing at Doyle, Dane & Bernbach (DDB) in 1972. After working on a number of different brands including Chanel, Schaefer left DDB for the position of Senior VP of Marketing at William Filene and Sons.

"Mr. Terron E. Schaefer, also known as Terry, served as Group Senior Vice President of Marketing at Saks Fifth Avenue Inc. Mr. Schaefer served as the Chief Creative Officer and Executive Vice President at Saks Incorporated until November 4, 2013. He served as Group Senior Vice President of Creative & Marketing of Saks Inc., from February 2004 to September 2006. He serves as Senior Executive Officer of Saks Fifth Avenue, a Division of Saks Inc. He served as Worldwide Creative Director of Simon Property Group from September 2003 to February 2004. He was the Co-founder of style365.com and served as its Co-Chief Executive Officer from August 1998 to July 2002. He served as Senior Vice President, Marketing - Worldwide Retail of Warner Brothers from 1995 to 1998. His marketing career spans over 30 years and includes a wealth of international retail experience. Mr. Schaefer served as Senior Vice President, Marketing, Worldwide Retail of Warner Bros., with responsibility for international marketing and brand development from 1995 to 1998; and from 1988 to 1995 his retail marketing experience included leadership positions at Macy's West, Galerias Preciados, Harrod's, Bloomingdale's, and William Filene and Sons. Mr. Schaefer began his marketing career at Doyle Bane Bernbach where he served as Vice President of International. While there, he formulated advertising strategies and supervised creative development for H.J. Heinz, Polaroid, Chanel, and Procter & Gamble and opened offices in Tokyo, Hong Kong, and Sydney. He has been awarded two prestigious Gold Lions at Cannes for the world's best television advertising campaigns. Mr. Schaefer received both his undergraduate and MBA degrees from the University of Texas." -Bloomberg Executive Profile

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This conversation takes place only a few weeks after Schaefer had joined Bloomingdale's as the Vice President of Marketing. Schaefer gives a quick recap of the previous 13 years of his career before talking about his thoughts on his new boss, Marvin S. Traub, as well as his new position at Bloomingdale's. Coming from first a marketing background and then, briefly, a retail background, Schaefer discusses the importance of retailers being fully aware of what people are reading, wearing, listening to, and even eating. This awareness is a qaulity of Traub's that Schaefer praises and which he attributes, in part, to making Bloomingdale's stand out in the retail industry. Schaefer also talks about Bloomingdale's distinguising itself by being a place of diversion, entertainment, and fun as opposed to being simply a mode of distribution. When discussing his job interview for Bloomingdale's, Schaefer recalls being impressed by the amount of thought and planning that evidently went into the future of the store and uses the country promotions as an example.

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  • Legacy audio file ID: AOH54
  • Legacy transcript ID: T91

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Archivist's note

This was originally part of a larger recording that includes the Lester Gribetz interview.

Archivist's note

All of the paperwork for this interview identifies Schaefer as "Terry," but the most common name by which Schaefer can be located through online searches is "Terron". There are also a few different spellings of his last name throughout the paperwork. Library of Congress uses Schaefer, Terron. https://lccn.loc.gov/n2007005357

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